Serpstat

Serpstat is an SEO and keyword-research platform that provides search analytics, competitor research, rank tracking, backlink analysis, and project management through a JSON-RPC API. Nexla connects to the Serpstat API to ingest domain, keyword, and backlink reports as a data source, and to create projects and submit keyword tasks as a destination.

Power end-to-end data operations for your Serpstat API with Nexla. Our bi-directional Serpstat connector is purpose-built for Serpstat, making it simple to ingest data, sync it across systems, and deliver it anywhere — all with no coding required. Nexla turns API-sourced data into ready-to-use, reusable data products and makes it easy to send data to Serpstat or any other destination. With comprehensive monitoring, lineage tracking, and access controls, Nexla keeps your Serpstat workflows fast, secure, and fully governed.

Features

Type: API

SourceDestination

• Seamless API Integration: Connect to any endpoint as source or destination without coding, with automatic data product creation
• Visual Composition & Chaining: Build complex integrations using visual templates, chain API calls, and compose workflows with data validation and filtering
• API Proxy: Expose curated slices of your data securely with a secure and customizable API proxy that validates and transforms data on the fly
• Request optimization with intelligent batching, retry, and caching to minimize API calls and costs

Prerequisites

Before creating a Serpstat credential, you need a Serpstat account with an active plan and an API token. Serpstat exposes a JSON-RPC API at https://api.serpstat.com/v4, and every request is authenticated with your API token passed as the token query parameter.

To obtain your Serpstat API token, follow these steps:

1. Sign in to your Serpstat account at serpstat.com.

2. Open your profile by navigating to My account (your profile page at https://serpstat.com/users/profile/).

3. Locate the API token field and click Generate to create a new token, or Renew to rotate an existing one.

4. Copy the generated token and store it securely. This token is used to authenticate all Serpstat API requests.

API access and the volume of rows returned depend on your Serpstat subscription plan. For details about available methods, request limits, and response formats, see the Serpstat API documentation.

Authenticate

Credentials required

Field	Required	Secret	Description
API Key	Yes	Yes	Serpstat API token, sent as the token query parameter.

Create a credential in Nexla

1. After selecting the data source/destination type, click the Add Credential tile to open the Add New Credential overlay.

2. Enter a name for the credential in the Credential Name field and a short, meaningful description in the Credential Description field.

3. Enter your Serpstat API token in the API Key field. This token is sent as the token query parameter on every request to the Serpstat API and must be kept confidential.

   If your API token is compromised, generate a new token from your Serpstat profile to revoke the old one, then update your Nexla credential with the new value.

   For detailed information about the Serpstat API, available methods, and request limits, see the Serpstat API documentation.

4. Click the Save button at the bottom of the overlay. The newly added credential will now appear in a tile on the Authenticate screen during data source/destination creation.

Use as a data source

To create a new data flow, navigate to the Integrate section, and click the New Data Flow button. Select the Serpstat connector tile, then select the credential that will be used to connect to Serpstat, and click Next; or, create a new Serpstat credential for use in this flow.

Endpoint templates

Nexla provides pre-built templates that can be used to rapidly configure data sources to ingest data from common Serpstat endpoints. Select the endpoint from which this source will fetch data from the Endpoint pulldown menu. Available endpoint templates are listed in the expandable boxes below.

[Rest API] List Domain History

This endpoint template fetches data from Serpstat. Retrieve historical data on a domain's number of keywords and visibility (JSON-RPC SerpstatDomainProcedure.getDomainsHistory).

[Rest API] List Domains Summary

This endpoint template fetches data from Serpstat. Retrieve a domain summary report (JSON-RPC getSummaryV2).

[Rest API] List Domain Keywords

This endpoint template fetches data from Serpstat. Retrieve keywords the analyzed domain ranks for in Google top-100 results (JSON-RPC SerpstatDomainProcedure.getDomainKeywords).

[Rest API] List Domain Keywords By Region

This endpoint template fetches data from Serpstat. Retrieve the number of domain keywords broken down by regional Serpstat databases (JSON-RPC SerpstatDomainProcedure.getRegionsCount).

[Rest API] List Domain Competitors

This endpoint template fetches data from Serpstat. Retrieve domains that compete with the analyzed domain in organic search (JSON-RPC SerpstatDomainProcedure.getCompetitors).

[Rest API] List Domain Top Pages

This endpoint template fetches data from Serpstat. Retrieve website pages that rank for the largest number of analyzed keyword variations (JSON-RPC SerpstatDomainProcedure.getTopUrls).

[Rest API] List Domain URLs

This endpoint template fetches data from Serpstat. Retrieve the list of URLs within the analyzed domain and the number of keywords for each URL (JSON-RPC SerpstatDomainProcedure.getDomainUrls).

[Rest API] List Category Top Domains

This endpoint template fetches data from Serpstat. Retrieve top-performing domains in a specific market category with their SEO metrics (JSON-RPC SerpstatDomainProcedure.getCategoryTopDomains).

[Rest API] List Keywords

This endpoint template fetches data from Serpstat. Retrieve organic keywords associated with a researched keyword, including volume, CPC and competition (JSON-RPC SerpstatKeywordProcedure.getKeywords).

[Rest API] List Keywords Info

This endpoint template fetches data from Serpstat. Retrieve keyword overview data such as volume, CPC and level of competition (JSON-RPC SerpstatKeywordProcedure.getKeywordsInfo).

[Rest API] List Ads Competitors

This endpoint template fetches data from Serpstat. Retrieve competitors in paid search results for a keyword (JSON-RPC SerpstatKeywordProcedure.getAdsCompetitors).

[Rest API] List Related Keywords

This endpoint template fetches data from Serpstat. Retrieve keywords related to the researched keyword (JSON-RPC SerpstatKeywordProcedure.getRelatedKeywords).

[Rest API] List Keyword SERP

This endpoint template fetches data from Serpstat. Retrieve the search engine results page snapshot for a keyword (JSON-RPC SerpstatKeywordProcedure.getKeywordSerp).

[Rest API] List URL Keywords

This endpoint template fetches data from Serpstat. Retrieve keywords for which a specified URL ranks in top-100 Google and top-50 Bing results (JSON-RPC getUrlKeywords).

[Rest API] List New Backlinks

This endpoint template fetches data from Serpstat. Retrieve a list of new active backlinks for a site (JSON-RPC SerpstatBacklinksProcedure.getNewBacklinks).

[Rest API] List Referring Domains

This endpoint template fetches data from Serpstat. Retrieve the list of referring domains for a site (JSON-RPC SerpstatBacklinksProcedure.getRefDomains).

[Rest API] List Outlinks

This endpoint template fetches data from Serpstat. Retrieve a list of external backlinks (outlinks) of a site (JSON-RPC SerpstatBacklinksProcedure.getOutlinks).

Once the selected endpoint template has been configured, click the Test button to the right of the endpoint selection menu to retrieve a sample of the data that will be fetched. Sample data will be displayed in the Endpoint Test Result panel on the right, allowing you to verify that the source is configured correctly before saving.

Manual configuration

Serpstat data sources can also be manually configured to ingest data from any valid Serpstat JSON-RPC method, including methods not covered by the pre-built templates, chained API calls, or custom request parameters. Select the Advanced tab at the top of the configuration screen, and follow the instructions in Connect to Any API to configure the API method, endpoint URL, date/time and lookup macros, path to data, metadata, and request headers.

Once all of the relevant settings have been configured, click the Create button in the upper right corner of the screen to save and create the new Serpstat data source. Nexla will now begin ingesting data from the configured endpoint and will organize any data that it finds into one or more Nexsets.

Use as a destination

Click the + icon on the Nexset that will be sent to the Serpstat destination, and select the Send to Destination option from the menu. Select the Serpstat connector from the list of available destination connectors, then select the credential that will be used to connect to Serpstat, and click Next; or, create a new Serpstat credential for use in this flow.

Endpoint templates

Nexla provides pre-built templates that can be used to rapidly configure destinations to send data to common Serpstat endpoints. Select the endpoint to which data will be sent from the Endpoint pulldown menu. Then, click on the template in the list below to expand it, and follow the instructions to configure additional endpoint settings.

[Rest API] Create Project

This endpoint template sends records from a Nexset to Serpstat. Create a new Serpstat project via the JSON-RPC API (ProjectProcedure.createProject).

[Rest API] Delete Project

This endpoint template sends records from a Nexset to Serpstat. Delete an existing Serpstat project and all associated data via the JSON-RPC API (ProjectProcedure.deleteProject).

[Rest API] Add Keyword List

This endpoint template sends records from a Nexset to Serpstat. Submit a list of keywords for volume parsing via the JSON-RPC API (SerpstatTaskProcedure.addKeywordListFreq).

Manual configuration

Serpstat destinations can also be manually configured to send data to any valid Serpstat JSON-RPC method. Select the Advanced tab at the top of the configuration screen, and follow the instructions in Connect to Any API to configure the API method, data format, endpoint URL, request headers, attribute exclusions, record batching, and response webhooks.

Save & activate

Once all endpoint settings have been configured, click the Done button in the upper right corner of the screen to save and create the destination. To send the data to the configured Serpstat endpoint, open the destination resource menu, and select Activate.

The Nexset data will not be sent to the Serpstat endpoint until the destination is activated. Destinations can be activated immediately or at a later time, providing full control over data movement.