Profound

Profound is an AI-search and LLM-visibility analytics platform that tracks how brands appear in AI-generated answers across engines such as ChatGPT, Perplexity, and Gemini. It measures brand and competitor visibility, citations, sentiment, referral traffic, and answer accuracy, and lets teams manage the prompts, categories, and content-optimization projects behind those metrics.

Power end-to-end data operations for your Profound API with Nexla. Our bi-directional Profound connector is purpose-built for Profound, making it simple to ingest data, sync it across systems, and deliver it anywhere — all with no coding required. Nexla turns API-sourced data into ready-to-use, reusable data products and makes it easy to send data to Profound or any other destination. With comprehensive monitoring, lineage tracking, and access controls, Nexla keeps your Profound workflows fast, secure, and fully governed.

Features

Type: API

SourceDestination

• Seamless API Integration: Connect to any endpoint as source or destination without coding, with automatic data product creation
• Visual Composition & Chaining: Build complex integrations using visual templates, chain API calls, and compose workflows with data validation and filtering
• API Proxy: Expose curated slices of your data securely with a secure and customizable API proxy that validates and transforms data on the fly
• Request optimization with intelligent batching, retry, and caching to minimize API calls and costs

Prerequisites

Before creating a Profound credential, you need a Profound API key. The Profound REST API is currently in beta and is available to Enterprise plan customers only; you may need to request API access through Profound support before the API Keys settings become available.

To obtain your Profound API key, follow these steps:

1. Sign in to your Profound account at app.tryprofound.com.

2. Click your name in the bottom-left corner of the interface, then select Settings.

3. In the Settings sidebar, select API Keys. If this tab is not visible, contact Profound support at support@tryprofound.com to request API access for your organization.

4. Click Create API Key, enter a key name (at least three characters), and choose an expiration date.

5. Copy the generated key immediately and store it securely -- Profound does not display the key again after creation.

The API key is sent in the X-API-Key header on every request to the Profound API. Treat the key like a password: never share it publicly or commit it to version control, and revoke and regenerate it if it is ever exposed. For more detail, see the Profound API documentation.

Authenticate

Credentials required

Field	Required	Secret	Description
API Key	Yes	Yes	Profound API key from Settings > API Keys. Sent as the X-API-Key header (Bearer auth also supported, but API_KEY/header is the platform default).

Create a credential in Nexla

1. After selecting the data source/destination type, click the Add Credential tile to open the Add New Credential overlay.

2. Enter a name for the credential in the Credential Name field and a short, meaningful description in the Credential Description field.

3. Enter your Profound API key in the API Key field. This is the key you generated in Prerequisites, and it is sent in the X-API-Key header for all requests to the Profound API.

   Your Profound API key grants access to your organization's AI-visibility data and configuration. Keep it confidential, and if it is ever compromised, revoke it in Profound under Settings > API Keys and generate a new one.

   For detailed information about authentication and available endpoints, see the Profound API documentation.

4. Click the Save button at the bottom of the overlay. The newly added credential will now appear in a tile on the Authenticate screen during data source/destination creation.

Use as a data source

To create a new data flow, navigate to the Integrate section, and click the New Data Flow button. Select the Profound connector tile, then select the credential that will be used to connect to Profound, and click Next; or, create a new Profound credential for use in this flow.

Endpoint templates

Nexla provides pre-built templates that can be used to rapidly configure data sources to ingest data from common Profound endpoints. Select the endpoint from which this source will fetch data from the Endpoint pulldown menu. Available endpoint templates are listed in the expandable boxes below.

[Rest API] List Organizations

Return every organization the caller's API key grants access to.

[Rest API] List AI Models

Get the AI models (ChatGPT, Perplexity, Gemini, etc.) tracked for the organization.

[Rest API] List Domains

Get the organization's tracked domains.

[Rest API] List Assets

Get the organization's assets (brand/competitor sites), one row per (asset, organization) pair.

[Rest API] List Personas

Get the organization's personas, one row per (persona, organization) pair.

[Rest API] List Categories

Get the organization's categories (the top-level grouping for prompts, projects, and reports).

[Rest API] List Category Topics

Get the topics defined for a specific category.

[Rest API] List Category Tags

Get the tags defined for a specific category.

[Rest API] List Category Regions

Get the regions defined for a specific category.

[Rest API] List Prompts

Retrieve prompts in a category with optional filtering by type, topic, tag, region, platform, or persona. Cursor-paginated.

[Rest API] Get Prompt Answers

Get the raw AI-generated answers recorded for prompts in a category over a date range.

[Rest API] Get Citations Report

Get citations (URLs referenced by AI engines) for a category over a date range, with count and citation_share metrics.

[Rest API] Get Visibility Report

Get brand/competitor visibility scores across AI engines for a category over a date range.

[Rest API] Get Sentiment Report

Get sentiment scores of AI answers about the brand/competitors for a category over a date range.

[Rest API] Get Referrals Report

Get referral traffic driven by AI engines to the brand's domains for a category over a date range.

[Rest API] Get Bots Report

Get AI-crawler/bot traffic hitting the brand's domains for a category over a date range.

[Rest API] Get Query Fan-outs Report

Get the sub-queries an AI engine generated ("fanned out") while answering prompts in a category over a date range.

[Rest API] Get Fact-check Report

Get the fact-check / accuracy assessment of AI answers about the brand for a category over a date range.

[Rest API] Get Fact-check Claims

Get the individual factual claims extracted and verified from AI answers for a category over a date range.

[Rest API] Get Web Search Results Report

Get the underlying web search results AI engines used to ground answers for a category over a date range.

[Rest API] Get Accuracy Overview Report

Get the aggregate accuracy overview of AI answers about the brand for a category over a date range.

[Rest API] Get Shopping Visibility Report

Get product/shopping visibility across AI engines for a category over a date range.

[Rest API] Get Shopping Merchant Share Report

Get merchant share-of-voice within AI shopping answers for a category over a date range.

[Rest API] List Knowledge Bases

List knowledge bases accessible to the API key (used to ground/optimize AI answers about the brand).

[Rest API] List Projects

List content-optimization projects for a category. Offset-paginated.

[Rest API] List Project Tasks

List the tasks (recommendations/work items) for a project.

[Rest API] List Agents

List Profound AI agents (automation workflows) available to the organization. Cursor-paginated.

Once the selected endpoint template has been configured, click the Test button to the right of the endpoint selection menu to retrieve a sample of the data that will be fetched. Sample data will be displayed in the Endpoint Test Result panel on the right, allowing you to verify that the source is configured correctly before saving.

Manual configuration

Profound data sources can also be manually configured to ingest data from any valid Profound API endpoint, including endpoints not covered by the pre-built templates, chained API calls, or custom request parameters. Select the Advanced tab at the top of the configuration screen, and follow the instructions in Connect to Any API to configure the API method, endpoint URL, date/time and lookup macros, path to data, metadata, and request headers.

Once all of the relevant settings have been configured, click the Create button in the upper right corner of the screen to save and create the new Profound data source. Nexla will now begin ingesting data from the configured endpoint and will organize any data that it finds into one or more Nexsets.

Use as a destination

Click the + icon on the Nexset that will be sent to the Profound destination, and select the Send to Destination option from the menu. Select the Profound connector from the list of available destination connectors, then select the credential that will be used to connect to Profound, and click Next; or, create a new Profound credential for use in this flow.

Endpoint templates

Nexla provides pre-built templates that can be used to rapidly configure destinations to send data to common Profound endpoints. Select the endpoint to which data will be sent from the Endpoint pulldown menu. Then, click on the template in the list below to expand it, and follow the instructions to configure additional endpoint settings.

[Rest API] Create Prompt

Create one or more prompts in a category. Topics and tags are auto-created if referenced by name and not yet existing.

[Rest API] Update Prompt

Update one or more existing prompts. Only provided fields are changed.

[Rest API] Update Prompt Status

Bulk-update the status (active/disabled/deleted) of one or more prompts.

[Rest API] Create Project

Create a new content-optimization project for a category.

[Rest API] Create Project Task

Create a new task (work item) within a project.

[Rest API] Archive Project

Archive an existing project.

[Rest API] Add Knowledge Base Document

Add a document (JSON text) to a knowledge base.

[Rest API] Create Agent

Create a new draft AI agent (automation workflow) owned by an organization.

[Rest API] Publish Agent

Publish an agent's latest draft as its live published version.

[Rest API] Run Agent

Trigger a run of a published agent.

Manual configuration

Profound destinations can also be manually configured to send data to any valid Profound API endpoint. Select the Advanced tab at the top of the configuration screen, and follow the instructions in Connect to Any API to configure the API method, data format, endpoint URL, request headers, attribute exclusions, record batching, and response webhooks.

Save & activate

Once all endpoint settings have been configured, click the Done button in the upper right corner of the screen to save and create the destination. To send the data to the configured Profound endpoint, open the destination resource menu, and select Activate.

The Nexset data will not be sent to the Profound endpoint until the destination is activated. Destinations can be activated immediately or at a later time, providing full control over data movement.